Message templates for WhatsApp: what you can and cannot do when creating them.The WhatsApp API enables extensive integrations that help companies communicate with their customers on a large scale and throughout the consumer lifecycle. Unlike the app, this is the WhatsApp option for companies for various devices. “The WhatsApp Business API is a much more solid and robust offering aimed at mature and established companies,” says Serlic Ibarra. Let’s talk about the WhatsApp business API WhatsApp Business App is not designed for large companies or to meet a high demand for messages, so it is not the best option. While it is true, large companies have opted for this option, “the result is very limited since it depends on an app and not on a system integrated into a mostly robust system”, warns Ibarra. “And the main thing is that, there is no access to a report that allows to strategically evaluate the interactions between the brand and customers,” he says. Our sales director mentions that the variable in response time is another aspect to limit the app, since “it depends on data from a mobile device or Wi-Fi” in order to function. It also does not allow visibility into customer management at scale ”, adds Serlic Ibarra. “On the other hand, WhatsApp Business App does not support integration, they are vital systems for managing clients in this way. It also has limited message automation, it only supports setting a welcome message and / or business hours of the company, once the app sends that chat the administration must be done manually. Whatsapp business api android#You can download WhatsApp Business from Android and iOS and the messages are managed manually, it allows a single person to answer messages, that is, several agents cannot be responding from the chats from different computers. You have access to the app from your mobile. ATOM + Whatsapp, the combination to increase sales.Next we will tell you how WhatsApp Business works. The administration of this channel is limited in many respects, warns our sales director. It is the perfect option for an SME that does not require complex processes ”, says Serlic Ibarra, ATOM sales director. Anyone who owns their small business can download and use it. Whatsapp business api free#“It is simply a free downloadable mobile application. Instead, WhatsApp Business API is for large brands (enterprise level) who need a complete business suite that integrates seamlessly with their other digital channels and data.įrom WhatsApp Business App, startups or small businesses can interact with their clients in a personal way. Chat sales: keys to growing your business.WhatsApp Business App is intended for small businesses and its main function is to communicate individually with customers. Both have the function of helping brands communicate with their customers, but the functionality of each varies and it is key to understand it well to make a good investment in your company. As you read earlier, WhatsApp has two types of business services, WhatsApp Business App and WhatsApp Business API. This may seem confusing, but we are in the thread to explain it to you as clearly as possible. Whatsapp Business App vs Whatsapp Business API But in this article we will tell you why WhatsApp Business API is the best option and not WhatsApp Business App, especially if you are a large or medium-sized company. When the idea of using WhatsApp for sales, marketing or support arises in a company, many executives or managers automatically get the idea of WhatsApp Business App.
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